A New Podcast Explores Patagonia’s Bold Move to Prioritise the Planet

In September 2022, Patagonia’s billionaire founder, Yvon Chouinard, made headlines by relinquishing control of the company, declaring that "Earth is our only shareholder." The ground breaking decision meant Patagonia’s profits would now be directed toward fighting the climate crisis—a bold move in the world of business and capitalism. But what does this really mean, and why did Chouinard make this decision?

These questions and more are at the heart of The Announcement, a new three-part podcast documentary series from Looking Sideways, hosted by Matt Barr.

This series delves into the deeper story behind the headlines, exploring themes of legacy, purpose, and doing things differently. The Announcement examines the scrutiny Patagonia faced, and whether this moment is a genuine turning point or simply a symbolic gesture.

Through the lens of Patagonia’s story, the podcast also tackles broader topics: the power of storytelling, the movement of money, democracy, and the climate crisis. The series highlights the importance of symbolism in making sense of vast, abstract challenges like the climate crisis—and in understanding our role within it.

For anyone interested in sustainability, capitalism, and bold new ways of thinking, The Announcement looks to be an interesting exploration of one company’s audacious attempt to rewrite the rules. I’m looking forward to listening.